Publications

The Numbers Behind Week 35 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 35 The Numbers Behind Week 35 Two small runs carry the whole top of the cost range. Tickets sold 19,641 Total revenue $1.03M Blended CAC $6.58 Blended ROAS 8.0x Averages hide where the cost of a week actually comes from.…

The Numbers Behind Week 34 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 34 The Numbers Behind Week 34 The tightest acquisition spread in weeks, and a top-end tie. Tickets sold 25,636 Total revenue $1.29M Blended CAC $6.37 Blended ROAS 7.9x Spread is usually the story in a multi-run week: the same offer,…

The Numbers Behind Week 33 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 33 The Numbers Behind Week 33 The rare week where every signal points the same way. Tickets sold 19,279 Total revenue $1.05M Blended CAC $6.37 Blended ROAS 8.6x Most weeks, the relationship between scale and acquisition cost is a tendency…

The Numbers Behind Week 32 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 32 The Numbers Behind Week 32 7 concurrent runs, and both ends of the volume range behaved. Tickets sold 24,263 Total revenue $1.20M Blended CAC $5.54 Blended ROAS 9.0x Seven concurrent runs again, the third straight week at that count.…

Zero Media, 7.7 Million People: Amplifying Sanremo From the Second Screen | Goolbook Goolbook Insights #Insights · Performance Marketing for Live Entertainment Field Notes · Festival di Sanremo · 2022 Edition Zero Media, 7.7 Million People: Amplifying Sanremo From the Second Screen Italy has one live event that still assembles the entire country in front…

The Numbers Behind Week 31 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 31 The Numbers Behind Week 31 7 concurrent runs again this week, the same count as last week. Tickets sold 26,150 Total revenue $1.33M Blended CAC $5.97 Blended ROAS 8.5x 7 concurrent runs again this week, the same count as…