Publications

The Numbers Behind Week 4 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 4 The Numbers Behind Week 4 6 concurrent runs this week. Tickets sold 21,802 Total revenue $1.12M Blended CAC $7.60 Blended ROAS 6.7x 6 concurrent runs open this stretch of the season. Same format, same offer, a different mix of…

The Numbers Behind Week 3 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 3 The Numbers Behind Week 3 Seven concurrent runs again, same count as last week. Tickets sold 27,689 Total revenue $1.41M Blended CAC $6.66 Blended ROAS 7.6x Seven concurrent runs again this week, the same count as the last set.…

The Numbers Behind Week 2 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 2 The Numbers Behind Week 2 Seven concurrent runs this time, two more than last week. Tickets sold 34,224 Total revenue $1.70M Blended CAC $6.27 Blended ROAS 7.9x Seven concurrent runs closed out week 2, two more than the five…

The Numbers Behind Week 1 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 1 The Numbers Behind Week 1 Five concurrent runs, one calendar week, one dataset. Tickets sold 25,531 Total revenue $1.26M Blended CAC $6.47 Blended ROAS 7.6x Multi-market live events rarely offer a clean experiment. A single program running in several…