Publications

Finite Seats, a Cliffside Stage: Engineering Digital Reach for the Ravello Festival | Goolbook Goolbook Insights #Insights · Performance Marketing for Live Entertainment Field Notes · Ravello Festival · 2022 Season Finite Seats, a Cliffside Stage: Engineering Digital Reach for the Ravello Festival One of Europe's oldest music festivals plays to a room that overhangs…

ROAS Is Not Enough: The Economics of a Finite-Capacity Event | Goolbook Goolbook Insights #Insights · Performance Marketing for Live Entertainment Field Notes · August 2026 ROAS Is Not Enough: The Economics of a Finite-Capacity Event A return of eight dollars for every one spent looks like a green light. On a show with a…

The Numbers Behind Week 26 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 26 The Numbers Behind Week 26 7 concurrent runs again this week, the same count as last week. Tickets sold 20,082 Total revenue $1.08M Blended CAC $7.06 Blended ROAS 5.8x 7 concurrent runs again this week, the same count as…

The Numbers Behind Week 25 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 25 The Numbers Behind Week 25 7 concurrent runs again this week, the same count as last week. Tickets sold 21,140 Total revenue $1.07M Blended CAC $6.78 Blended ROAS 6.1x The run count holds steady at 7 this week, unchanged…

The Numbers Behind Week 24 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 24 The Numbers Behind Week 24 7 concurrent runs again this week, the same count as last week. Tickets sold 22,936 Total revenue $1.16M Blended CAC $6.12 Blended ROAS 8.2x 7 concurrent runs again this week, the same count as…

The Numbers Behind Week 23 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 23 The Numbers Behind Week 23 7 concurrent runs again this week, the same count as last week. Tickets sold 26,227 Total revenue $1.33M Blended CAC $5.73 Blended ROAS 8.8x The run count holds steady at 7 this week, unchanged…