A recovery week is only interesting if you can see where the recovery came from. Week 37 makes that easy. The gain did not come from one outsized market carrying the average: four of the seven runs acquired tickets for under $4.40, and those four together sold more than 23,000 tickets.

The week closed at 32,822 tickets and $1,627,704.70 in total revenue, against $155,583.20 in media investment. Blended CAC landed at $4.74; blended ROAS at 10.46x, the first double-digit week of the recent stretch. Compared with the week before, volume rose by more than 14,000 tickets on roughly $28,000 more in spend.

Across the 7 runs, CAC ranged from $3.88 to $8.93. Both ends of the volume range held cleanly. The largest run, 6,752 tickets, was the cheapest; the smallest, 1,694 tickets, the most expensive, more than $2.30 above the next. In between, the order is close to monotone: the four cheapest runs are four of the five largest, and every run above 4,500 tickets paid under $5.50.

Net revenue per attendee is where the week gets less tidy. It ran from $38.71 to $48.70, and neither end lined up with CAC. The cheapest run returned $47.73, close to the top but not at it. The lowest yield of the week, $38.71, came from the second largest run, which acquired at $4.37. The highest came from a mid-sized run that paid $6.58. Cheap acquisition at scale lifted the week’s return; it did not guarantee the best value per head.

7 runs again next week. The test now is whether this level holds or was the rebound.