Spread is usually the story in a multi-run week: the same offer, sold into different markets, priced by the auction at very different rates. Week 34 is the counterexample. Every one of the 7 runs landed between $5.54 and $8.23 per ticket, the narrowest band since at least Week 29, and the interesting detail sits in how little separates the runs, not how much.

The week closed at 25,636 tickets and $1,289,996.20 in total revenue, against $163,351.10 in media investment, the largest weekly budget since Week 29. Blended CAC landed at $6.37, level with the prior week to the cent; blended ROAS at 7.90x, the lowest since Week 27. More tickets than last week, at the same unit cost, for a thinner return per dollar.

The top of the volume range held, barely. The largest run, 6,698 tickets, came in at $5.54, three cents below a run of 3,930. Call it a tie. The bottom broke: the smallest run, 2,071 tickets, paid $6.79, while the most expensive ticket of the week, $8.23, went to a mid-sized run of 2,957. With a range this compressed, ordering by volume says very little; the gaps are too small to carry a pattern.

Net revenue per attendee ran from $37.31 to $47.50. The cheapest run to acquire sat mid pack at $45.14, $2.36 short of the top. The high end aligned: the run that paid $8.23 to acquire also returned the least per attendee, the only run below $43. It is the one place where the week’s otherwise narrow distribution opens up, and it opens on both axes at once.

Run count stays at 7 next week. The question is whether this compression holds or was one quiet week.