Publications

Free to Enter, Impossible to Buy: Turning a Roland-Garros Sponsorship Into Participation

Free to Enter, Impossible to Buy: Turning a Roland-Garros Sponsorship Into Participation | Goolbook Goolbook Insights #Insights · Performance Marketing for Live Entertainment Field Notes · Roland-Garros and Renault · 2023 Edition Free to Enter, Impossible to Buy: Turning a Roland-Garros Sponsorship Into Participation A premium partner of a Grand Slam has no ticket to…

Events Promotion Masterclass – Week 30 2026

The Numbers Behind Week 30 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 30 The Numbers Behind Week 30 7 concurrent runs this week, 1 more than last week. Tickets sold 28,089 Total revenue $1.39M Blended CAC $5.66 Blended ROAS 8.7x 7 concurrent runs this week, 1 more than last week. Same format,…

Events Promotion Masterclass – Week 29 2026

The Numbers Behind Week 29 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 29 The Numbers Behind Week 29 6 concurrent runs this week, 1 fewer than last week. Tickets sold 32,053 Total revenue $1.61M Blended CAC $5.12 Blended ROAS 9.8x 6 concurrent runs this week, 1 fewer than last week. Same format,…

Events Promotion Masterclass – Week 28 2026

The Numbers Behind Week 28 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 28 The Numbers Behind Week 28 7 concurrent runs again this week, the same count as last week. Tickets sold 30,011 Total revenue $1.50M Blended CAC $5.39 Blended ROAS 9.3x 7 concurrent runs again this week, the same count as…

Events Promotion Masterclass – Week 27 2026

The Numbers Behind Week 27 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 27 The Numbers Behind Week 27 7 concurrent runs again this week, the same count as last week. Tickets sold 17,789 Total revenue $873K Blended CAC $7.77 Blended ROAS 6.3x 7 concurrent runs again this week, the same count as…

Italy’s Second Oldest Music Festival, Marketed Against a Fixed Ceiling

Finite Seats, a Cliffside Stage: Engineering Digital Reach for the Ravello Festival | Goolbook Goolbook Insights #Insights · Performance Marketing for Live Entertainment Field Notes · Ravello Festival · 2022 Season Finite Seats, a Cliffside Stage: Engineering Digital Reach for the Ravello Festival One of Europe's oldest music festivals plays to a room that overhangs…