Publications

Zero Media, 7.7 Million People: Amplifying Sanremo From the Second Screen | Goolbook Goolbook Insights #Insights · Performance Marketing for Live Entertainment Field Notes · Festival di Sanremo · 2022 Edition Zero Media, 7.7 Million People: Amplifying Sanremo From the Second Screen Italy has one live event that still assembles the entire country in front…

The Numbers Behind Week 31 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 31 The Numbers Behind Week 31 7 concurrent runs again this week, the same count as last week. Tickets sold 26,150 Total revenue $1.33M Blended CAC $5.97 Blended ROAS 8.5x 7 concurrent runs again this week, the same count as…

Free to Enter, Impossible to Buy: Turning a Roland-Garros Sponsorship Into Participation | Goolbook Goolbook Insights #Insights · Performance Marketing for Live Entertainment Field Notes · Roland-Garros and Renault · 2023 Edition Free to Enter, Impossible to Buy: Turning a Roland-Garros Sponsorship Into Participation A premium partner of a Grand Slam has no ticket to…

The Numbers Behind Week 30 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 30 The Numbers Behind Week 30 7 concurrent runs this week, 1 more than last week. Tickets sold 28,089 Total revenue $1.39M Blended CAC $5.66 Blended ROAS 8.7x 7 concurrent runs this week, 1 more than last week. Same format,…

The Numbers Behind Week 29 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 29 The Numbers Behind Week 29 6 concurrent runs this week, 1 fewer than last week. Tickets sold 32,053 Total revenue $1.61M Blended CAC $5.12 Blended ROAS 9.8x 6 concurrent runs this week, 1 fewer than last week. Same format,…

The Numbers Behind Week 28 | Masterclass | Goolbook Goolbook Masterclass #Insights Masterclass · Week 28 The Numbers Behind Week 28 7 concurrent runs again this week, the same count as last week. Tickets sold 30,011 Total revenue $1.50M Blended CAC $5.39 Blended ROAS 9.3x 7 concurrent runs again this week, the same count as…