The run count holds steady at 7 this week, unchanged from last week. Same format, same offer, a different mix of markets under the same conditions.

The week closed at 26,227 tickets and $1.33M in total revenue, against $150,399.29 in media investment. Blended cost per acquisition landed at $5.73 a ticket; blended return on ad spend at 8.84x. Those are the numbers that get quoted. The more useful ones sit underneath them.

Across the 7 runs, CAC ranged from $3.63 to $7.68 per ticket. The top of the range behaved the way the pattern predicts. More volume bought a lower cost per acquisition. The smallest run by volume carried the highest CAC, the way the pattern would predict.

Net revenue per attendee ranged from $38.89 to $48.88 across the same 7 runs. Cost per acquisition and net revenue per person moved independently this week. Neither CAC extreme produced a matching extreme on the per-person yield side.

Week 24 holds the run count steady at 7. Whether the pattern breaks the same way again is the next test.