Publications
Zero Media, 7.7 Million People: Amplifying Sanremo From the Second Screen
#Case History
Zero Media, 7.7 Million People: Amplifying Sanremo From the Second Screen | Goolbook Goolbook Insights #Insights · Performance Marketing for Live Entertainment Field Notes · Festival di Sanremo · 2022 Edition Zero Media, 7.7 Million People: Amplifying Sanremo From the Second Screen Italy has one live event that still assembles the entire country in front…
Read MoreFree to Enter, Impossible to Buy: Turning a Roland-Garros Sponsorship Into Participation
#Case History
Free to Enter, Impossible to Buy: Turning a Roland-Garros Sponsorship Into Participation | Goolbook Goolbook Insights #Insights · Performance Marketing for Live Entertainment Field Notes · Roland-Garros and Renault · 2023 Edition Free to Enter, Impossible to Buy: Turning a Roland-Garros Sponsorship Into Participation A premium partner of a Grand Slam has no ticket to…
Read MoreItaly’s Second Oldest Music Festival, Marketed Against a Fixed Ceiling
#Case History
Finite Seats, a Cliffside Stage: Engineering Digital Reach for the Ravello Festival | Goolbook Goolbook Insights #Insights · Performance Marketing for Live Entertainment Field Notes · Ravello Festival · 2022 Season Finite Seats, a Cliffside Stage: Engineering Digital Reach for the Ravello Festival One of Europe's oldest music festivals plays to a room that overhangs…
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