The run count holds steady at 7 this week, unchanged from last week. Same format, same offer, a different mix of markets under the same conditions.

The week closed at 28,926 tickets and $1.50M in total revenue, against $205,391.63 in media investment. Blended cost per acquisition landed at $7.10 a ticket; blended return on ad spend at 7.32x. Those are the numbers that get quoted. The more useful ones sit underneath them.

Across the 7 runs, CAC ranged from $5.03 to $10.06 per ticket. At the top of the range, scale and efficiency lined up again. The highest volume run also carried the lowest CAC. The bottom of the range broke from form. A run with more volume, not the smallest one, carried the highest CAC.

Net revenue per attendee ranged from $41.88 to $48.37 across the same 7 runs. Cost per acquisition and net revenue per person moved independently this week. Neither CAC extreme produced a matching extreme on the per-person yield side.

Week 8 holds the run count steady at 7. Whether the pattern breaks the same way again is the next test.