The lineup grows again this week to 7 concurrent runs, 1 more than last week. Same format, same offer, a different mix of markets under the same conditions.

The week closed at 28,030 tickets and $1.40M in total revenue, against $189,131.26 in media investment. Blended cost per acquisition landed at $6.75 a ticket; blended return on ad spend at 7.42x. Those are the numbers that get quoted. The more useful ones sit underneath them.

Across the 7 runs, CAC ranged from $5.09 to $14.77 per ticket. The top of the range behaved the way the pattern predicts. More volume bought a lower cost per acquisition. The smallest run by volume carried the highest CAC, the way the pattern would predict.

Net revenue per attendee ranged from $32.49 to $45.40 across the same 7 runs. At the high end, CAC and per-person yield lined up: the priciest run to acquire yielded the least. At the low end, they did not: the cheapest run to acquire was not the best yielding one.

Week 6 holds the run count steady at 7. Whether the pattern breaks the same way again is the next test.